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According to the Centers for Disease Control (CDC), one in three Puerto Ricans over age 64 have diabetes, leading to a death rate of diabetes in Puerto Rico that is three times higher than the rest of the U.S. Eli Lilly in Puerto Rico reached out with a goal of bringing awareness to this concerning issue.
Diabetes shows up in the body through various means, but many diabetes patients don't have the knowledge to recognize these signs. The concept “escúchate” - Spanish for “listen to yourself” - stems from the goal of bringing awareness to the signs of diabetes when you “hear” them in your body.